The Power of "Rare" in Your Marketing

The Power of "Rare" in Your Marketing

Rare always unique things that you can't find anywhere and it can be anything like a skill or product or home or idea or anything.

A small story that Russell telling us about on that he was finding something to purchase and he found the course "Guerrilla versus Gorilla" and It was a CD Course by Chet Holmes, Jay Conrad Livingston, and Jay Abraham.

Russell found it on eBay but there are 2 tapes were missing and it's was 200$. There was no one else in the world that has it apparently. He can't buy it from anywhere so Russell bought that.

Did you see the excitement of Russell, He was really so excited to buy that product and when there were not 2 tapes available

But he didn't find anywhere that on the internet. 

Then Russell called his brother and told him about that and he starting searching everywhere and there is no copy of that product.

So It is a small thing that makes him so interesting in that thing.

Always being rare in your business always gives your profit and easy to attract people. Sometimes we found something rare in every marketing that can't be available anywhere then it grows the demand for that product or that particular thing.

Simply learn that thing how can I be rare in marketing. It will keep stand out from the competition and makes you in demand. Like Clickfunnel. 

Clickfunnel is a rare thing on the internet and It will help you to design your own funnel with some drag and drop features. 

Rare grows the demand and demand will grow the business.

The same thing happens to me in January 2020, I was visiting the hospital for some treatment. My appointment with the doctor was done in the afternoon and the doctor gave me some medicine's name and told me that you can buy from that place and it is only placed where you can buy it and you will not find it anywhere.

Literally, I started searching about the medicine and visit some medical shop and store, but didn't get medicine. Then I visited that place where the doctor told me about that medicine. I found that at that medical store. I got the medicine.

Then I asked the salesperson why this medicine not available in another store then he told me the reality.

Medicine is only produced by our manufacturing company and you can get it only here.

He made the Urgency of that medicine for me and tell me It is the solution to my treatment.

The medical store has its own manufacturing unit that only produces that particular medicine.

A medical store is the only single place where you can purchase it.

Maybe it is happening with all of us but we didn't focus on Rarity and We can use it for our business as well.

Let's connect the market

1. Problem

2. 2. Solution (Rare)

3. 3. You can become the only source for Solution

Find the problem of your customer.

Provide them a solution and the solution should be " RARE " and also exact that solve the customer problem.

The solution is only available from you means you are the only source of the solution.